The Facebook Ad Lab

Welcome!!

The 7-Day Starbucks Challenge

Setup Your Business Manager

Pixels 101

Pixel Helper Tool

The Audience Audit

Overview of The Profitable Ads Formula

Choose Your Ad-Venture

Visually Map Your Steps

Targeting Your Ideal Customer

Intro to Ads Manager

Choosing Your Testing Audience

Images + Graphics

Creating Your Ad Grid

Testing Your Headlines

Testing Your Copy

Testing Your Images

Choosing Your Winning Ads

Digging Deep Into KPI's + What They Mean

BONUS: High-Converting Carousel Template

Using the Lead Gen Objective

Audience Testing - Part 1

Audience Testing - Part 2

Create Your Autopilot List Building Campaign

Optimize Your CBO Campaign

Optimize Your ABO Campaign

What To Do If Your Ads Aren't Converting

... If your Link CTR is less than 1%

... If your opt in rate is less than 25%

How to know if you're attracting the right people

Getting Started with Retargeting Ads

More lessons coming in January + February 2022!

What is the iOS update + what does it mean?

The iOS Checklist

Step One: Verify Your Domain *MUST COMPLETE*

Step Two: 2-Factor Authentication *MUST COMPLETE*

Step Three: Verify Your FB Page (optional)

Step Four: Verify Your Business (optional, but recommended)

Step Five: Duplicate Your Funnel (decide if this is for YOU!)

Step Six: Add Standard Events *MUST COMPLETE*

Step Seven: Assign + Prioritize Your Conversion Events *MUST COMPLETE*

Purchase Done-For-You Ad Copy from our copywriters

Here's how to earn referral $$

** COMING SOON ** Magic Calculators

Canva 101